An ongoing academic debate examines the implications of ‘developmental patrimonialism’ for African citizens. Rwanda is a key case study in this debate, with proponents of developmental patrimonialism and ‘party capitalism’ arguing that companies owned by the ruling party or the military play positive roles in economic development. This debate often focuses on macro‐level, elite politics. This paper instead uses a Foucauldian lens to examine the micro‐level politics of pyrethrum production in Rwanda, which is managed by a military‐owned company. The company utilizes incentive‐based governmental strategies, in line with state discourses, in addition to punitive, disciplinary regimes. The paper demonstrates that state agricultural strategies depend on multiple factors, including multi‐scale political tensions between the ruling party's desire for control and its discourse of ‘entrepreneurship’.