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Refining Organization-Public Relationship Quality Measurement in Student and Employee Samples

Journalism & Mass Communication Quarterly

Published online on

Abstract

This study refined the existing conceptualization and operationalization of organization–public relationship (OPR) quality and validated the finalized scale using data from two different samples. Specifically, the research proposed distrust as an additional dimension of OPR quality. Statistical tests not only demonstrated that distrust was an OPR quality dimension related to but distinct from trust, but also showed that the new five-dimensional framework was valid and reliable to assess OPR quality in two contexts—university–student relationships and organization–employee relationships.