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The Greedy Bastard's Guide to Business

Journal of Macromarketing

Published online on

Abstract

Greedy Bastards, eager to achieve success in the business world, need helpful advice on steps toward climbing to the top. Drawing on the author’s 35-plus years of experience in teaching MBAs, the present treatise offers tips in the form of a self-help tutorial intended as an inspirational guide. In that spirit, the discussion covers pertinent aspects of business education; impression management (Dre$$ for $ucce$$); tips from travel services; ethics; borderline-legal corruption; unintended benefits such as obesity, traffic, cell phones, and impacts on popular culture – culminating in a Greedy Bastard’s Honor Roll of Civic Achievements.