Under Brazil's 1988 Constitution, quilombo communities have the right to the titles of the lands they occupy. This paper assesses quilombo titles' transformative potential through the experiences of Rio de Janeiro's urban quilombo Sacopã, an ethnic Afro‐descendant community once perceived as a favela. Unlike its neighbours, the community managed to resist the widespread favela removals of the 1970s. Based on an ethnographic approach during fieldwork conducted between December 2013 and January 2014, the article asks: how did Sacopã manage to remain, whilst its surrounding favelas were forcefully removed? Who counts as ethnic? What does this imply for Brazil's afro‐descendant majority?