Critics of the cognitive revolution have argued that the movement should be better understood as a socio-rhetorical phenomenon that only changed the language used by psychologists. In this article I adopt the concept of factish as a way to reconcile these criticisms with the changes brought about by information processing theory in psychology and other cognitive disciplines. My main argument is that contemporary cognition is a kind of factish that from the beginning was institutionalized in a way that allowed multiple performances. I turn to the Sloan Foundation Report of 1978 as a way to discuss the institutionalization of cognition. As we will see in the reading, institutionalization was only possible through an oscillation between convergence and multiplicity. I conclude that a definitive consensus or a single approach to cognition doesn’t represent a possible—or desirable—final goal for the multidisciplinarity of cognitive sciences.