This article introduces the concept of learning in crisis (LiC) as a new mode of learning especially in turbulent times. Drawing on a theoretical integration of the organizational learning and crisis management literatures, LiC challenges the basic assumptions that inform hitherto analyses of learning in relation to crisis-beset organizations. LiC promotes the importance of practising and provides a basis for rethinking the way learning is associated with organizational failure and crisis thus, revealing a range of additional questions that could inform both scholarship and business practice in crisis management and organizational learning.