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It's All in Your Head: Why We Need Neuroentrepreneurship

Journal of Management Inquiry

Published online on


In this article, we argue that entrepreneurship researchers would benefit from incorporating methods and technologies from the neurosciences. Many of the phenomena studied in entrepreneurship scholarship invoke the mind of the entrepreneur, and these can be best understood with the emerging technologies used to understand the brain and its works, particularly those that study entrepreneurial cognition and emotion.