The gender leadership problem is not the underrepresentation of women, but the dominant presence of groups of men and valued forms of masculinities. We argue that critical leadership studies would benefit by considering sport to explain the nuanced relationships between leadership, sport, men and masculinity and the ensuing invisible norms that marginalise women. In doing so, we respond to calls for critical leadership scholars to examine situated power relations in more reflexive and innovative ways. Sport influences, and is influenced by, the inequalities of gender, class, age and race. The intersection of sport, leadership and gender provides an otherwise unavailable insight into what is normalised, men and the masculine subtext of leadership We examine New Zealand’s relationship with Rugby Union to achieve both of these aims. We conclude that Rugby is anything but benign or irrelevant when it comes to understanding gender and leadership in New Zealand.