Elderly individuals are increasingly using social media sites to access health‐related information. Using responses from 610 elderly individuals in Sweden to a large‐scale questionnaire survey, this study examines technology acceptance model and sociodemographic factors that positively influence elderly individuals’ use of social media for health‐related activities. The results show evidence of a positive association between general technology use experience, attitudes toward technology use, age, or gender, and the use of social media for health‐related activities. Technology attitudes strengthen the effect on social media use for health‐related activities regarding general use of technology, for older individuals, and among females.