Locational choices of creative workers have been a matter of heated debate over the last decade. This study proposes a micro perspective aimed at disentangling how the individual decision-making process behind locational choices is activated and develops over time. To this aim, we combine previous geographic research on the issue with research on the role of organisational factors in workers’ attraction and retention. Empirically, we carried out an exploratory case study of dancers in a renowned contemporary ballet company based in Reggio Emilia, Italy. With this study, we highlight how matching professional quests and organisation-specific job opportunities activates locational choices, and we extend geographical approaches to embeddedness by considering the role of organisations as crucial mediating entities between the city context and creative workers.