This article investigates firm survival in professional football, arguing that the relegation and promotion system in football leagues is very similar to firm exits and entries in traditional goods and service markets. Empirically, we use a data set containing information on how long football teams have participated in the German Premier League over the playing seasons 1981-1982 to 2009-2010. Controlling for club- and market-specific characteristics, such as a team’s budget or its squad composition, our findings suggest that younger firms are systematically exposed to higher risks of market exit in professional football, which is often referred to as liability of newness in organizational ecology.