The massive increases in women’s labour participation and the return of families with children to the city are often overlooked in understanding contemporary views on urban planning, despite decades of feminist urban theory. This article proposes to understand what is termed the ‘urban gender revolution’ through looking closely at the celebration of Jane Jacobs as the planning hero of the day. Zooming in on the city of Amsterdam, this article offers a case study of the popularity of Jane Jacobs to investigate the production of space for post-Fordist gender notions – genderfication – and to ask the question what new forms of exclusions are the result of this perhaps less sexist city (when compared to the modernist patriarchal ideal that Jacobs rallied against). In addition, it posits that the genderfication-project may help to overcome inequalities along gender lines; it underlines those along class lines.