A strong secondary market has emerged where National Football League (NFL) personal seat licenses (PSL) and season ticket rights (STR) are sold electronically. These data allow us to estimate determinants of market prices for long-run access to NFL attendance. The analysis finds that high-quality seating locations are a strong determinant of price. Clear differences exist between PSL and STR markets in regard to both general interest in the live NFL product and the effect of team quality on market price. Furthermore, we find that higher face value ticket prices are associated with lower secondary market PSL and STR sales prices.