Over the last two decades, the Finnish community of dog agility practitioners has worked diligently towards gaining recognition for agility as a sport. The process reached an important milestone in 2016 when the National Sports Council listed the Finnish Agility Association as eligible for financial support from the state. As one of the pioneer countries in this regard, Finland is of great interest, as the agility sport continues to become more popular and professionalised worldwide. Using the findings from a qualitative study of media coverage and expert interviews about attempts to gain recognition for agility as a sport, this article explores the strategies that practitioners and the Finnish Agility Association have utilised in their work. This article shows that recognition comes with the need to find a balance between elite sports, on the one hand, and sport for all on the other. Although agility may risk losing some of its particular character as a human–animal teamwork dynamic, it has the potential to contribute to the culture of sports more widely.