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Nonprofit Collections of Digital Personal Experience Narratives: An Exploratory Study

Journal of Business and Technical Communication

Published online on

Abstract

Nonprofit organizations have long used the personal experience narratives of clients, staff, and stakeholders in their communications. This study explores digital-age practices with this text form, analyzing 82 collections of digital personal experience narratives (DPENs) housed at or linked to Web sites of nonprofit organizations. Results are reported on the variety and frequency of the modes, featured constituencies, narrative perspectives, and digital interface features in the sample. Overall, the nonprofit DPEN collections sampled showed limited use of new digital production and distribution possibilities. Practice, however, differed notably between two segments of nonprofits: networks and service organizations. To explore these results, the article discusses key examples of DPEN collections from each segment.