This analysis examines the preparatory and reflective online rhetoric available to potential and past academic travelers at the university level. Utilizing Martin Heidegger’s (1977) notion of the ways in which technological processes "enframe" human experiences, the article scrutinizes the visual and verbal rhetoric found on the websites of the three U.S. universities that sent the most students abroad during the 2009-2010 school year. The analysis provides a critical look at the websites’ (over)emphasis on "firsthand" cultural immersion, promises for transformative experiences, tendencies for suggesting cultural homogeny, and dichotomies in depictions of skin color. Moreover, the analysis observes the ways in which program administrators perpetuate a specific experience by encouraging study abroad alumni to provide particular types of testimonials to be uploaded to the website (a practice often complicated by prize offers). Implications and suggestions for further research are discussed.