Background Self‐harm in young people is a common reason for contact with clinical services. However, there is little research focusing on parents’ perspectives of care following self‐harm. The aim of this study was to explore parents’ experiences of treatment and support for the young person and for themselves. Methods A qualitative design was used to explore parents’ perspectives. Semi‐structured narrative interviews were conducted across the UK with 37 parents of young people who had self‐harmed. Thematic analysis was undertaken to identify themes relating to how parents experienced the help and treatment received. Results Parents reported differing reactions to contact with helping services. Many found these helpful, particularly in keeping the young person safe, developing a trusting relationship with the young person, encouraging skills in managing self‐harm and giving them an opportunity to talk about and find solutions to their difficulties. They spoke about the importance of practical help including prompt access to care, the right intensity of care, practical strategies and information and support. Some aspects of services were perceived as unhelpful, particularly a judgmental approach by professionals, lack of early access to treatment, inadequate support or failure to listen to the perspective of parents. Conclusions Parents’ views highlight the need for clinicians to consider carefully the perspective of parents, involving them wherever possible and providing practical help and support, including written information. The need for training of clinicians in communicating with young people and parents following self‐harm is also highlighted.