This paper examines “moments of residents' awareness” and their ethics in three planning processes, each representing different relations between local and professional knowledge in the course of the three‐year regeneration project in Meonot Yam neighborhood, Bat Yam, Israel. This new terminology emphasizes how nuanced relations between various types of knowledge better explain the challenges faced by planners and residents in regeneration projects. These moments reflect residents' empowerment, challenging the binary view of professional/powerful versus local/ powerless knowledge that characterizes modernist thinking. The paper proposes that in such complicated processes it helps to analyze moments of power/knowledge transformation, from which one can learn that conflict and disagreement, and not only consensus, can lead to residents' empowerment.