While ‘solutions’ to challenges of water supply in the Pacific may seem obvious to hydrologists, engineers and planners, their implementation may not be straightforward. Water is embedded in cultural, religious and political contexts, and what seems obvious to planners may seem neither obvious, nor acceptable, to citizens. However, these contexts change continuously, and opportunities arise for changes in narratives around ownership, supply and management of water. Citizens' beliefs about the state's ‘rights’ will vary with societal context, and will shape the ways in which ownership and management of water is worked out in specific locations. This paper outlines thinking and discourses around ownership and management of fresh water in Samoa, and the constraints which culture has imposed on water supply over time. Water discourses have shifted from questions about ownership of specific sources to general discussions about conservation and management of natural resources. This shift has resulted, in part, from the ways in which government has managed the process and, in part, from growing public awareness of water within the larger environmental context. The paper focuses on Samoan material, but some of the generic issues have wider significance in the Pacific because similar variables combine in similar ways.