This article examines media consumption in highly diverse districts in Spain as representative of recent changes in this field due to new immigration to countries in Southern Europe in times of crisis. Drawing on findings from two surveys, we observed a decrease in access to media specifically aimed at audiences of minority cultures between 2010 and 2012. It is suggested that this decline is not due to a modification in media consumption habits by minority groups, but rather the economic crisis of 2008. Furthermore, we study the consumption of minority media by natives: we observe that youth and more educated individuals consume other cultures’ minority media to a greater extent, particularly the press, radio, and Internet news sources. We suggest that elements are present that public administrations could utilize to further develop a multi‐ethnic public sphere. Finally, we explore the emergence of a new transnational dimension to the multi‐ethnic public sphere.