This study adds clarity to inconclusive results in previous literature about the link between board characteristics and the level of social responsibility performance by using fuzzy set qualitative comparative analysis. Specifically, we propose a new holistic framework based on the complexity theory. From a sample of 471 non‐financial companies from the USA for the period 2008–2010, our findings support the four tenets of complexity theory: equifinality, complexity, asymmetry, and causal asymmetry. More concretely, they suggest that CSR performance depends on a complex configuration of some board characteristics, such as size, independency, diversity and activity, and other corporate attributes (i.e., company size, leverage, and growth opportunities). These factors play a key role as the ingredients of the recipe and, in a proper combination, contribute to obtaining high levels of social responsibility performance. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment