Objectives American political elites heatedly disagree over voter identification (ID) laws. Yet, the issue is not particularly polarizing at the mass level. Previous research mostly explores voter ID attitude correlates and how those policies shape turnout, but offers less insight into how average citizens understand the issue. We explore competing partisan frames on voter ID—voter fraud and voter suppression—that advance subtexts about partisan motivations and whom these laws benefit. Method We use an original nationally representative survey to examine how partisan motivated reasoning, strategic reasoning, and moral conviction influence voter ID frame perceptions and policy support among partisans. Results For average partisans, strategic reasoning and moral conviction significantly influence frame perceptions and voter ID attitudes, though not always along predicted party lines. Motivated reasoning proves inconsequential. Conclusions Republicans have won the “framing war” over voter ID, largely neutralizing the Democratic voter suppression frame, even among average Democrats.