The current research examines the cycle of feedback seeking, feedback giving, and feedback acceptance between individuals developing a creative idea and their social milieu. We advance and test a multilevel model that positions trait curiosity as a key individual difference during the revision and evaluation stages of the creative process. Using a sample of t-shirt designers, their creative drafts, and the questions and comments that feedback seekers and providers posted to an online workshop, we find that curiosity acts as a bridge that connects creative workers with their feedback providers in novel ways. We suggest the notion of pliable guidance as a theoretical umbrella to describe how feedback seekers and providers in creative work look for a balance between direction and freedom to explore. Our findings show that more curious individuals seek feedback by asking more open questions, which allows them to obtain more feedback. We also find that the language of feedback matters for feedback acceptance: Ambivalent feedback is more likely to lead to feedback acceptance and design revision. Finally, our results suggest that curiosity is an important moderator of how creative workers respond to ambivalent feedback. Our research highlights the pivotal role curiosity plays in drawing individuals into a collaborative process when developing their creative ideas, one that is guided and inspired by the social environment.