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Sexualized images in professional contexts: Effects on anticipated experiences and perceived climate for women and men

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Journal of Applied Social Psychology

Published online on

Abstract

Academic conferences are important settings for socialization, scholarly engagement, and networking. Two studies explore the effects of ambient cues in such settings on women's and men's climate perceptions. Participants (undergraduates in Study 1, graduate students in Study 2) viewed a flyer advertising a professional mixer that included an eroticized image or a control image. Women and men expected a sexualized atmosphere, and women in particular anticipated lower feelings of competence and greater discomfort and objectification at the event advertised with the erotic image. The negative effect of erotic flyer exposure on competence was mediated by discomfort (Study 1) and objectification (Study 2), particularly in women. Results are interpreted in light of pipeline leakage and women's success in the Academy.