Contrasting the traditional focus on alcohol‐related visual images, this study examined the impact of both alcohol‐related auditory cues and visual stimuli on inhibitory control (IC). Fifty‐eight participants completed a Go/No‐Go Task, with alcohol‐related and neutral visual stimuli presented with or without short or continuous auditory bar cues. Participants performed worse when presented with alcohol‐related images and auditory cues. Problematic alcohol consumption and higher effortful control (EC) were associated with better IC performance for alcohol images. It is postulated that those with higher EC may be better able to ignore alcohol‐related stimuli, while those with problematic alcohol consumption are unconsciously less attuned to these. This runs contrary to current dogma and highlights the importance of examining both auditory and visual stimuli when investigating IC.