Going for it on fourth down: Rivalry increases risk-taking, physiological arousal, and promotion focus
The Academy of Management Journal
Published online on September 05, 2017
Abstract
Risk taking is fundamental to organizational decision making. Extending prior work that has identified individual and situational antecedents of risk-taking, we explore a significant relational antecedent of risk-taking: rivalry. In both a field setting and a laboratory experiment, we describe how a competitor's identity and relationship with the decision maker influences risk-taking. We analyze play-by-play archival data from the National Football League and find that interactions with rival (versus non-rival) partners' increases risky behavior. In a laboratory experiment involving face-to-face competition, we demonstrate that rivalry increases risk-taking via two pathways: increased promotion focus and physiological arousal. These findings highlight the importance of incorporating relational characteristics to understand risk-taking. Our findings also advance our understanding of when and why competition promotes risk-taking, and underscore the importance of identity and relationships in the psychology and physiology of competitive decision making in organizations.