In this paper, a model of structural equations is proposed to analyze the relationship between the actions of corporate social responsibility (CSR) and its influence on innovation and cooperation in agribusiness sector located in Murcia, Spain. These companies have always been characterized by an innovative and cooperative spirit to meet the demands of their customers. The proposed model shows the relationship between cooperation and innovation and their influence on economic performance. Moreover, the model suggests, first that innovation partially mediates the relationship between cooperation and performance and second that cooperation partially mediates the relationship between CSR and innovation. Insiders (employees, partners, and managers) and external agents (suppliers and society) and its association with the strategy of innovation and cooperation and the various measures and economic outcomes associated with CSR are also studied. Copyright © 2017 John Wiley & Sons, Ltd and ERP Environment