Shelly Kagan argues in his ‘What's Wrong with Speciesism?’ for four provocative claims: 1. speciesism is not necessarily a mere prejudice; 2. most people are not speciesists; 3. ‘modal personism’ more closely reflects what most people believe, and 4. modal personism might be true. In this article, I object to Kagan's account of what constitutes a ‘mere prejudice’, and I object to the sort of argument he uses to show that most people are not speciesist. I then attempt to motivate, and defend what I take to be the best version of modal personism; answer several problems for the view; and raise other problems that I think are harder to answer.