--- - |2 Objective The objective of this study is to address the following question: Why has the United States been so reluctant to embrace the type of comprehensive gun control that is in place in every other developed democracy? Method The method used to address this question is a computerized content analysis on nearly 18 million words that were extracted from online political discussions of Canadian and American gun enthusiasts. A comparison of these discussions was guided by three theories on the character and origins of Canadian–American political difference. Results The results demonstrate that the instrumental components of gun ownership are more relevant for Canadian gun enthusiasts, while American gun enthusiasts view their arms as physical manifestations of political values. These values are consistent with a widely perceived American ideology that centers on individual freedom and antipathy toward government. Conclusion This leads to the conclusion that U.S. gun rights groups are naturally advantaged in the gun control debate because their rhetoric finds fertile soil beyond the gun enthusiast segment, and helps explain the intensity of their opposition to gun control. - Social Science Quarterly, Volume 99, Issue 3, Page 977-992, September 2018.