--- - |2+ Objectives This study explores trends of public attention to natural disasters, emphasizing the importance of public attention for disaster management and its relevance to policy adaptation. Methods Public attention was measured as Google Trends’ time‐series Search Volume Index (SVI). We compare the trend of SVI for the 2016 Louisiana Flood with SVI trends for other disasters of varying size, scale, and scope within the United States. Then, we compared the trend of relative SVI for the flood with other ongoing social/political events over the same observation period. Results Public attention to the 2016 Louisiana Flood formed and matured relatively faster than other national disasters in the comparison group. However, the flood disaster was not leading public attention at the national level. Conclusions Not late but less public attention might have affected disaster management operations for 2016 Louisiana Flood. Authors address some practical implications and strategies for rising public attention to natural disasters. - 'Social Science Quarterly, EarlyView. '