["Nations and Nationalism, Volume 26, Issue 4, Page 826-844, October 2020. ", "\nAbstract\nThis study assesses the recent surge in popularity for genetic “ancestry” testing in the United States and what significance this has for Americans' use of symbolic ethnicities. Specifically, this study evaluates how commercial genetic tests allow for new engagement with a symbolic ethnicity and ethnic symbols (Gans, 1979). This study draws upon interviews, attendance of a genealogical conference and a virtual ethnography to support its arguments. The possibility of reification of ethnic, national and racial categories is discussed, alongside a discussion of the way genetic populations are technologically produced. This study draws upon the concepts of affiliative ethnicity (Jimenez, 2010); affiliative self‐fashioning (Nelson, 2008); geneticized identities (Roth & Ivemark, 2018) and Waters' Ethnic Options to argue that DTC genetic ancestry tests allow for a new type of play with ethnic symbols, resulting in cognizant engagement with symbolic ethnicities among Americans who take a genetic test with identity aspirations.\n"]