["\n\nObjective\nThe ranking of countries in the Olympic Games generates a great deal of interest among analysts, academics, and fans. This article proposes an innovative approach to provide Olympic medals (gold, silver, and bronze) with different weights based on metrics of popularity and media visibility and create an alternative historical ranking.\n\n\nMethods\nThe analysis uses “Google Trends” and “MERIT” appraisals to capture content and news articles on the Internet that relate to the different types of metals. Figures on weekly relative search intensity in Google and content in the Internet registered monthly are used to track changes over time and thus to control for differences between Summer and Winter Olympic Games.\n\n\nResults\nThe results show that gold medals gather far more attention than silver and bronze medals. By applying the estimated multiplying factors, we create an alternative historical ranking of countries that shows some relevant changes.\n\n\nConclusion\nThe use of weights based on popularity and visibility has managerial implications and opens new avenues for future research.\n\n", "Social Science Quarterly, Volume 101, Issue 5, Page 2137-2157, September 2020. "]