["\n\nObjectives\nThis study considers the affordance of users' perceived technological property of blockchains and investigates how users discover the possible actions that can be performed within blockchain media. With a focus on the role of trust, it analyzes how motivational affordances in blockchain media influence user experience\n\n\nMethods\nQualitative methods are used to obtain the depth of understanding and elicit the perspective of blockchain media. We then conduct a survey to analyze the affordance of trust in the acceptance of blockchain media\n\n\nResults\nOur confirmed model indicates a heuristic dimension of trust regarding underlying ties to affective and technological\naffordances. These findings imply that cognitive heuristics affect users' decision making about privacy and security on blockchain media. These heuristics lead users to engage in uncertain and even risky transactions in blockchain media.\n\n\nConclusions\nDespite the exponential growth in blockchain development, there has been little attention paid on how technological innovations of blockchains can produce value in the media sector. Our findings provide a lens to understand the blockchain's usability problems by pairing heuristics to blockchain design and user experience principles.\n\n", "Social Science Quarterly, Volume 101, Issue 7, Page 2522-2538, December 2020. "]