["Nations and Nationalism, EarlyView. ", "\nAbstract\nIn Ethiopia after 1991, ethnic identities are the fundamental governing principles of politics. Not only has the process provided the institutional basis, but it has also created ethnic groups in a variety of ways. The discursive construction of Amhara identity in Ethiopia is the topic of this research. For a long time, the Amhara have identified as Ethiopians. The Amhara have been portrayed as the opponent of Ethiopia's Nations, Nationalities and Peoples (NNPs) since the second part of the 20th century, according to the hegemonic discourse of national oppression. Anti‐Amhara sentiment, on the other hand, may be traced back to the Italian colonial period (1936–1941). Until recently, being and becoming Amhara was constructed from the outside and challenged from within. As a result, the characteristics of an ethnic political system that ushered in the post‐1991 era, continued demonisation and societal fears all play a role in the formation of Amhara identity. As a ‘cultural security policy’, embracing Amharaness has become a route out of these predicaments. Amharaness emerges from a counter‐narrative that resurrects historical and symbolic myths.\n"]