This paper examines youth digital cultures in rural/small town Gujarat, India and brings forth a perspective from the Global South in understanding the net generation. We examine how the location and dominant discourses intersect with digital technologies and re-configure aspects of daily lives, such as study, leisure, and friendship; how youth negotiate their interactions with digital media as one aspect of their larger lifeworlds; and how these negotiations influence cultural practices within structural environments. Youth in this study treat new media and technologies as one limited component of otherwise rich lives and social experiences. While new technologies promote individualistic mobility, Indian youth of small towns and rural places still live in collective social structures that shape their orientations. New media are at the periphery of their lives, as these youth have strong interpersonal connections that are rooted in geographic proximity and active school experiences.