There have been many models of change, and generally they involve eight major factors: openness to opportunity, visualisation, planning, action, closure, social support, inner drive, and management of negative emotions. In this article, the question of whether groups of people vary in their application of these factors is considered. Using responses from 248 participants (154 females and 94 males; aged 18–79), cluster analysis was used to show the number of factors that are used in change scenarios. There were three groups based on the change factors: a stabiliser group, who preferred stability and were moderate to low on all factors of change; a group of adaptors, who had middle‐ranging scores on all eight factors; and a group of innovators, who had elevated scores on all factors. There was a statistically significant difference between the group scores of stabilisers, adaptors, and innovators on all eight factors, and there were important relations between these three groups and motivation, self‐efficacy, excuse making, and procrastination.