Two experiments primed college students with either sleep‐related or neutral words and then assessed sleep during a 25 minute nap period. Both experiments showed that participants primed with sleep‐related words reported having slept longer than did those primed with neutral words. Furthermore, both experiments showed that sleep‐primed participants exhibited lower heart rate. Experiment 2 also revealed that the effect of the priming manipulation was especially strong among participants who had trouble sleeping. This suggests that priming might be a cost‐effective treatment for inducing sleep among people with sleep problems.