This study explores the relationship between CEO demographic characteristics and consistency in corporate social responsibility (CSR) performance among firms. The sample is based on results from major ranking agencies between 2005 and 2010. A total of 661 firms were included in the sample with 392 observations in total. The results indicate that firms' CSR performance, as measured by the consistency of their CSR rankings, is associated with their CEOs' educational specializations in Master's‐level business administration (MBA) and science (MSc). In addition, CEO tenure and gender are shown to affect firms' CSR performance. Furthermore, a firm's number of employees also has a significant relationship with its CSR performance. The results are encouraging for supporting universities' efforts to integrate CSR issues into their curricula. Copyright © 2012 John Wiley & Sons, Ltd and ERP Environment.