In the corporate quest for sustainable development, production‐ and product‐related environmental impacts of a company can form a basis for defining the corporate environmental profile, as well as for defining environmental leaders. Awareness of the production‐ and product‐related dimensions of the environmental profile varied among companies. This paper studied descriptions and reporting of environmental issues among 19 companies ranked as Global Supersector Leaders in 2009/2010 by the Dow Jones Sustainability Index (DJSI). The results show that all of these companies are aware of production‐ and product‐related environmental aspects. There are also examples, both as headings on websites and as sections in sustainability reports, where companies structure their environmental initiatives separately with respect to production (or their own operations) and the product. The paper ends with a proposed model of corporate environmental profile. Copyright © 2012 John Wiley & Sons, Ltd and ERP Environment.