This article explores the rural‐agrarian linkages of human trafficking in the Indian Punjab. The study argues that ongoing agrarian crises, high risk‐taking ability of some agrarian castes and low level of education in rural areas are fuelling the illicit business of human trafficking of Punjabis to foreign green pastures. Rural‐agrarian communities are the main victims of the traffickers' exploitation. The study has wider policy implications as it suggests policy‐makers should formulate a comprehensive policy framework for rural areas of Punjab to ensure the “3P” paradigm – prevention, protection and prosecution – of human trafficking.