This study examines Pakistani immigrant entrepreneurs in Greece in order to identify patterns of ethnic entrepreneurship and socio‐economic challenges faced by ethnic entrepreneurs. The research aims to enhance understanding of the characteristics and business profiles of Pakistani immigrant entrepreneurs in Greece's capital, Athens, and make recommendations for the development of a follow‐up three‐year longitudinal study of Pakistani immigrant businesses in Athens. A survey administered to 13 Pakistani immigrant entrepreneurs recorded a wide range of data from which frequency distributions were processed as well as cross‐tabulations and Chi‐square tests, to reveal strong associations. Findings of note reveal that Pakistani immigrant entrepreneurs set up enterprises with their own capital rather than turning to the private financial sector, are mostly well‐educated despite earlier research noting the opposite, Greece is the terminal migration destination of choice for Pakistani immigrant entrepreneurs, their market‐share of work permits is proportionately larger than their residence permit share, they differ from other ethnic groups by substantial preference for operation of call centers, and they are very much bound to their ethnic enclaves. This body of research offers a unique contribution to an area which has until now been largely ignored.