This study of privileged Japanese families in Hawaii revisits the claim that East Asian transnational families relocate overseas either to improve their well‐being or to enhance their status through their children's international education. Existing scholarship has focused mainly on the second pattern of status‐seeking migration, conceptualized as ‘education migration’. By employing Benson and O'Reilly's concept of ‘lifestyle migration’, I consider the less widely studied case of migration strategies designed to increase well‐being. The central difference between the two types of migrants lies in the way that migrant women construct their gendered identity through their transnational split‐household arrangement – a freer self (lifestyle migrants) or a sacrificial self (education migrants). In conclusion, I call for further research on this neglected topic and propose an important dimension to facilitate lifestyle migration, gender.