We advocate a relational approach to understanding contemporary conservatism in the United States. Our approach suggests that conservatism provides a cultural repertoire for adherents to use in adapting to new or changed political situations. We provide evidence based on public opinion data that conservatism is neither a single, monolithic ideology nor a mere coalition of convenience among disparate interest groups. Instead, conservatism should be understood as an amalgam of overlapping but distinct styles of thought, held together through a cultural identification with conservative identity.