With the present study, I explore the function, meaning, and empowerment potential of masturbation for 765 American women. The sample was somewhat diverse, but primarily young (79% under 30), White (75%), educated (85% with at least a bachelor’s degree), and heterosexual (67%). Participants completed an online anonymous survey that included endorsement of various attitudes toward masturbation, reasons for masturbating, and emotions following masturbation. Two split-half exploratory factor analyses (followed by confirmatory factor analyses) indicated that women’s reasons for masturbating clustered into five main reasons: (a) sexual pleasure, (b) to learn about or better understand their bodies, (c) as a release, (d) to substitute for partner sex, and (e) general sexual dissatisfaction. Women’s feelings regarding their masturbation fell into three clusters: (a) shame, (b) sexual empowerment, and (c) fear that one is acting selfishly. Most women in my study did not feel ashamed about masturbating; instead, many women felt sexually empowered. A hierarchical multiple regression demonstrated that women were more likely to feel sexually empowered by the fact that they masturbate if they reported being more sexually efficacious, having higher genital self-image, and masturbating for sexual pleasure or to learn more about their bodies. Results lend support to the feminist theory that when women are able to focus on their own sexual pleasure or learning, without the concerns of pregnancy or pleasing a partner, they may feel sexually empowered.