Although negative feedback is usually provided with the best of intentions, it often causes unfavorable affective reactions in the receiver such as anger and shame. The purpose of the present research is to identify factors that may attenuate or intensify these reactions to negative feedback. We argue and show across a laboratory experiment and a field study that feedback framing may affect feelings of anger and shame, but only for high (vs. low) power individuals. Given the prevalence of power differences in many feedback situations (e.g., in the organizational context), our findings may provide valuable information for the successful provision of negative feedback.