Celebrity gossip blogs, some with millions of readers, are important sites for the interactive construction of addiction. The highly editorial nature of these blogs combined with their low bar to participation make them ideal sites to study how bloggers and readers interpret celebrity drug use. Through a case study of the widely known gossip blogger Perez Hilton’s coverage of actress Lindsay Lohan’s legal troubles, and reader responses to these stories, I show how interactive discussion of celebrity reinforces dominant constructions of habitual drug use as a form of badness and sickness best treated with jail and coerced treatment. Overall, I argue that new media forms such as celebrity gossip blogs are unlikely but important sites of social problem construction, maintenance and reinvigoration.