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Evaluating Change in Behavioral Preferences: Multidimensional Scaling Single-Ideal Point Model

Measurement and Evaluation in Counseling and Development

Published online on

Abstract

The purpose of the article is to propose a multidimensional scaling single-ideal point model as a method to evaluate changes in individuals’ preferences under the explicit methodological framework of behavioral preference assessment. One example is used to illustrate the approach for a clear idea of what this approach can accomplish.