Objectives Research suggests that issue frames emphasizing how voter ID laws might harm eligible voters can influence opinions toward the laws. This study examines the effects of frames emphasizing harm to specific groups of eligible voters—namely, elderly, college‐aged, African‐American, and Hispanic voters—on public support for such laws. Methods We analyze data from question wording experiments included in two state polls. Results We replicate the finding that emphasizing the harmful effects of the laws on eligible voters reduces support. We also find that a frame emphasizing harm to African Americans produces an additional reduction in support. Emphasizing harm to other specific groups (the elderly, college‐aged, or Hispanics) does not produce discernible effects beyond the general framing effect. Within group analyses by race, age and political predispositions reveal additional patterns of effects. Conclusion The results suggest political communication about specific groups can shift public opinion for voter ID laws.