An Experimental Study of the Impact of Social Comparison on Investment*
Published online on November 10, 2015
Abstract
Objectives
With increasing attention being paid to inequality and poverty, this article attempts to shed light on mechanisms by which the poor arrive at decisions that are suboptimal and lead to “poverty traps.”
Methods
We design a laboratory experiment in which we induce wealth and income differences between subjects to compare their behavior in a simple, two‐period life‐cycle savings and consumption task that controls subjects’ homegrown risk preferences and isolates the impact of social comparison.
Results
We find evidence that social comparison leads to suboptimal investment choices among the income‐poor.
Conclusions
One interpretation is that this is driven by a discouragement effect among those who are less likely to benefit from their investments—despite that fact that, by design, investment by all types leads to the same increase in expected utility.