Objective Despite the Latino electorate's increased political importance and their prominence among the uninsured population, there has been relatively little research focused on Latinos’ political attitudes, particularly in the substantively important area of health policy. We examine the foundations of Latino registered voters support for universal healthcare with a particular focus on the relationship between linked fate (a form of group identity) and support for expansion of health coverage to a wider segment of the population. We theorize that the obstacles to healthcare and health coverage the Latino community faces makes health policy a Latino‐salient policy area where group identity becomes relevant. Methods We use the Latino Decisions “100 Days” 2009 survey of Latino registered voters for our analysis, an ideal data set that provides a measure of linked fate, support for universal healthcare, and several key control variables. Results Our findings show that linked fate is a significant predictor of Latino registered voters' support for expansion of health‐care coverage, suggesting that healthcare is a salient policy for the Latino community. Conclusions Despite being a tremendously diverse population, our results suggest that Latino policy preferences can be influenced by an underlying sense of group identity when the policy area cues ethnic identity.